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Sage CRM
SalesLogix Marketing provides full-scale marketing
campaign management and sophisticated analytical tools
designed to identify your most profitable customers and
shorten your sales cycle. Capturing rich, timely data from
customer interactions across your organization allows you to
develop and execute meaningful marketing programs that drive
results.
Most importantly,
Sage CRM
SalesLogix delivers critical marketing intelligence, like
return on investment (ROI), for your marketing campaigns, so
you can focus your strategy and resources on programs that
deliver results for your business.
Identify
Profitable Customer Segments
Select the criteria of your ideal target prospect, then
segment your customer and prospect lists into unique groups.
With Sage CRM
SalesLogix Marketing, you can find the most responsive
audience for your campaigns and increase your revenues.
Map Your Path to
Selling More
Graphically configure and assign custom processes, assign them
to unique groups of prospects, and then launch the campaign.
The follow-up tasks you identify are scheduled and assigned to
your sales team automatically based on rules you define.
Manage Campaigns
End-to-End
Manage and track every component of your campaigns from within
the Sage CRM
SalesLogix Marketing campaign dashboard. View campaign
tasks, objectives, calls-to-action and budgets. You can also
view response rates and forecasted vs. actual sales results in
real time for each campaign from within a single view.
Measure ROI and
Report Campaign Metrics
Sage CRM
SalesLogix not only tracks response rates and ties revenue to
specific campaigns, but also enables you to analyze marketing
campaigns by lead source, region, media type and products
sold, using flexible, built-in reports.
In addition, a
record of every campaign communication is linked to the
account history, so employees from Sales and Marketing to
Customer Support and Accounting share a complete view of all
account activity.
With
Sage CRM
SalesLogix
Marketing, you’ll have every detail of your campaigns at your
fingertips and the insight you need to increase the
effectiveness of your marketing efforts and deliver sales
results. |
